Storyboard and Script

Blush.design, Canva, FreePik, Google Docs, Google Slides

This storyboard was designed for Hamkae Center, a grassroots, nonpartisan nonprofit that supports the Asian American community in northern Virginia. Hamkae Center's Civic Engagement staff reviewed it to approve the creation of their Canvassing 101 e-course, which was geared towards the org's new part-time trainee canvassers.

When crafting the look of the course, I referenced Hamkae Center’s website. I wanted to keep the course modern yet still inviting and engaging, which felt true to the website’s feel and the organization’s optimistic mission and grassroots community engagement work. That's why I used a sans serif font, rounded corners on all course elements, and flat icons. I also referenced the organization’s brand guide, incorporating their primary and secondary colors into the course’s elements and iconography.

Since the e-learning would feature scenarios with Asian American voters of different ethnicities, I sourced character illustration packs that allowed for a broad representation of different ethnicities. Additionally, to keep the course’s design engaging, I specifically chose modern-looking illustrated characters rather than stock photos. Then I sourced backgrounds that matched the characters’ style as well as my broader vision for the course’s design.  After deciding on these style elements, I compiled them into a style guide, which is featured in the first few slides of my storyboard.

When writing the course's script, I drew upon the storytelling skills I had honed during my previous roles as a writing consultant and researcher. I focused on the characters introduced during each course, fleshing out each voter's personality by imagining what issues would resonate with each of them. By exposing the learner to different voter profiles, I allowed them to simulate adapting to different people and responding appropriately to their needs and/or concerns.

I also kept the tone of the script light yet engaging by making it jargon-free and focusing on developing the learners' canvassing skills. Learners interacted with enthusiastic and neutral voters first, then were gradually exposed to more difficult voters. This culminated with their final application/knowledge check, where learners interacted with John, a Chinese American voter aggravated over rising food costs. In this way, I was able to encourage learner engagement and promote retention of the course material.